Education is the spark that ignites hope and the beacon that lights up the future. As a key member of SINOSTAR Group, CBIES, along with its subsidiaries and sister companies, visited Eshan Primary School on June 7th to carry out the "Building Dreams for the Future, Walking Together in Warmth" themed charity donation event. "This initiative exemplified corporate social responsibility in action, injecting fresh momentum into rural education through ESG practices."
As an integral part of SINOSTAR Group’s philanthropic framework, CBIES has always embedded the philosophy of "responsible growth" into its operations. During this event, CBIES collaborated with the Group to donate electric tricycles with canopies, standing air conditioners, and smart office equipment—directly addressing the practical needs of rural schools in terms of infrastructure and teaching conditions. As Mr. Martin , General Manager of SINOSTAR Group, remarked, "Philanthropy is not a one-way act of giving, but a way to pass on the belief that knowledge can change destiny." This core value, rooted in the Group’s 16-year philanthropic legacy, aligns perfectly with CBIES’ ESG philosophy of "harmonizing business value with social value."
CBIES’ ESG Approach: A Three-Dimensional Framework for Responsibility
CBIES prioritizes needs-driven philanthropy. The donated electric tricycles solved logistical challenges in remote areas, while smart office equipment enhanced teaching efficiency. This "targeted giving" model reflects CBIES’ professional insight in ESG practices—eschewing superficial donations in favor of precise resource allocation, ensuring every act of goodwill translates into tangible progress for education.
The General Manager of CBIES, deeply moved by the event, shared: "Participating in philanthropy has shown me the deeper meaning of our work—it’s not just about creating business value, but also about spreading warmth in society." This sentiment embodies the company’s ethos of "responsible growth," where corporate success is measured not only in profits but in positive impact. Such alignment between leadership and employees exemplifies CBIES’ culture of "integrating philanthropy into daily operations." By embedding ESG principles into employee engagement, the company strengthens team cohesion and turns its mission into tangible acts of kindness.
Leveraging SINOSTAR Group’s "Chengyi Foundation" platform, CBIES and its subsidiaries have built a philanthropic ecosystem characterized by "group leadership, brand synergy, and industry-wide collaboration." Beyond material donations, CBIES used its brand influence to draw partners’ attention to rural education, creating an ESG model of "targeted impact, collaborative networks, and long-term change." This open approach elevates CBIES’ social responsibility efforts from isolated corporate actions to shared industry values.
By consistently participating in the Group’s philanthropic initiatives, CBIES has cultivated a reputation as a "responsible and trustworthy" brand. When a company translates social responsibility into concrete actions, the public sees not just business success but a sincere commitment to society.
From logistics planning to on-site execution, CBIES employees were deeply involved in every step of the initiative, finding profound meaning in their professional roles. As one participant reflected: "Seeing the children’s smiles when the air conditioners brought them relief—that’s when I realized our work transcends spreadsheets." Such moments of personal growth have become a cornerstone of CBIES’ employee engagement.
Every donation carries forward a legacy of care. The message shared with the children—"Use knowledge to change fate; use hard work to give back to society"—resonates not just as encouragement for the students but as a guiding principle for CBIES’ ESG mission. By fostering a virtuous cycle of "philanthropic investment → educational advancement → talent development → social progress," CBIES embraces sustainable thinking to achieve mutual prosperity for business and society.
Philanthropy is not an endpoint but a beginning. Moving forward, CBIES will continue upholding SINOSTAR Group’s philanthropic spirit, deepening its ESG commitments in education support, community development, and beyond. We believe that when responsibility becomes a corporate creed, every effort can drive positive change. CBIES invites more partners to join hands in brightening children’s futures—because where knowledge and hope shine, no corner of the world remains in darkness.